Managing brand identity and naming
As a Brand Manager on Verizon’s Brand Identity & Naming team, I managed brand identity and naming initiatives in partnership with internal product development, marketing, CX and brand governance teams, and Verizon’s external agencies.
I managed agencies, as well as contributed to the development of identities, playbooks, guidelines, collateral, and product names for a diverse range of products, services, and initiatives. Some project examples:
- Verizon Frontline brand guidelines – editing and writing
- Verizon mobile app system – app naming and app launcher icon design evolution
- Acquisition transition branding – naming and branding
- Verizon Business Mastercard® credit card – naming
- Executive Leadership Training online learning – design
