Evolving a brand and keeping it interesting
At this fintech company a large volume of collateral was generated daily and branded assets were becoming repetitive two years into the rebrand. Along with day-to-day in-house agency management and process improvement, I focused on evolving the brand.
Delivered: brand evolution, template systems, ownable brand photography style.
Acquisition Transition Branding
Growing through acquisition, there was a need to manage phase-out of acquired brands’ visual identities.
Delivered: Acquisition Transition Branding manual, offering visual guidance to strategically phase-out acquired brands.
