Refreshing a brand that needed some TLC
First hired as a consultant for this ethics and compliance education and advisory company to refresh the brand, I became the full-time creative director for several years. I managed day-to-day creative with an external team of freelancers and agencies, while implementing the brand refresh and stewarding brand consistency.
Delivered: brand refresh without changing logo; brand guidelines, sales sheets, white papers, research reports, website, microsites, trade show properties and event collateral.
