Interpreting and extending a brand
This commercial solar power developer asked the CC:S team to rollout a brand look and feel from some work a previous agency had performed.
There were no brand guidelines, and only an existing ad campaign to go by. We were given a logo, two colors, a diagonal design element, and that was about it! Over the course of the next year, rolling off of what we had been given, we developed a cohesive brand style implemented in a series of sales brochures, two websites, email templates, an ad campaign, and miscellaneous collateral.
Additionally, I had the opportunity to lead a naming discovery workshop for a new subsidiary focused on the education market. We named the subsidiary, wrote the tagline, and designed its logo (below at right), rolling off of the existing logo (at left).
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